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Category Archives: Analytics

Tracking landings, conversion actions, and visitor behavior on the web.

Tutorial on Top-Level-Domain Names, Cookies, and Privacy

Ever notice that when you sign into, oh, say, Gmail, you sign in at www.google.com? What’s up with that? The reasons are technical, but it should be noted that when more and more traffic goes through the same domain name, you should wonder why. Before I go off the nerd deep-end, if you don’t know […]

Yahoo Analytics Tracking Parameters: Whoops

A quick post regarding Yahoo! Analytics tracking parameters. Our conversion tracking software recently added support for Yahoo! Analytics tracking parameters, which, according to

Google sees 92% of “top” web traffic

I had to write after reading this article in the New York Times. In short, Google “sees” 92 percent of online traffic for the top 100 internet sites. Other big boys, Atlas (60%), Omniture, and Quantcast (54% – I assume combined) don’t even get

Analysis of Google outbound link tracking

I noticed in the past two or so months, after Google upgraded their SERPs to enable users to rearrange and delete results (see thumbnail to right) that the outbound links Google was posting on SERPs were redirects through the google.com site (meaning, they were tracking clicks on outbound links.) Since I often search for something […]

Uh-oh. AJAX-powered search kills keywords in referrers

Well, according to Clicky, Smackdown and a discussion forum on Webmaster World, many webmasters are fearful of AJAX-only search from Google. As I wrote in a recent article on Helium (a low-traffic one, at that), Google is a near-monopoly, and user Shaddows here points out that opting out of Google’s index (say, in protest) is […]

Why people like ConversionRuler

In full disclosure, I work for Market Ruler, LLC which makes a Marketing Tracking Tool for Marketing Agencies called ConversionRuler, and have a vested interest in the success of aforementioned company. That said, I recently had the pleasure of working with a new sales consultant, who asked a rather benign question: Why do your customers […]

Time is hard

I’m talking about time as represented by, say, your watch, and I’m talking about it in context of internationally agreeing on time. You think about time and it’s no big deal, right? Twice a year we have to change our clocks for some insane reason which has to do with farmers milking their cows or

Google, Yahoo! and everyone is tracking you!

Big bad corporations everywhere are tracking your every activity online! Run for the hills!