Skip to content

Category Archives: Marketing

Articles for search marketing and search professionals.

Ongoing list of bad email practice providers

There was a short period in the late 90s and early 00s when I would use “disposable” email addresses for everything. I had “catch-all” email addresses such as anything@example.com which I would when signing up for a site where I was unsure of their email practices. If I signed up on “this-domain.com” my email would […]

Analysis of Google outbound link tracking

I noticed in the past two or so months, after Google upgraded their SERPs to enable users to rearrange and delete results (see thumbnail to right) that the outbound links Google was posting on SERPs were redirects through the google.com site (meaning, they were tracking clicks on outbound links.) Since I often search for something […]

Uh-oh. AJAX-powered search kills keywords in referrers

Well, according to Clicky, Smackdown and a discussion forum on Webmaster World, many webmasters are fearful of AJAX-only search from Google. As I wrote in a recent article on Helium (a low-traffic one, at that), Google is a near-monopoly, and user Shaddows here points out that opting out of Google’s index (say, in protest) is […]

At first I thought Google was being hacked

Ever seen Google down? Me neither. Sure, I’ve seen the “Gmail not available” message, and “Service unavailable” once or twice, but it was only for a few seconds, really. That said, last month for about 15 minutes, it appeared that Google was down. At first I did what’s called a Domain Name lookup in DNS […]

The death of the email link

You can contact me at “kent -at- no spam marketruler dot no spam com”, and remove the term “no spam” from that address. And I kid you not, you see this on a lot of sites, even ones which

Why people like ConversionRuler

In full disclosure, I work for Market Ruler, LLC which makes a Marketing Tracking Tool for Marketing Agencies called ConversionRuler, and have a vested interest in the success of aforementioned company. That said, I recently had the pleasure of working with a new sales consultant, who asked a rather benign question: Why do your customers […]

Time is hard

I’m talking about time as represented by, say, your watch, and I’m talking about it in context of internationally agreeing on time. You think about time and it’s no big deal, right? Twice a year we have to change our clocks for some insane reason which has to do with farmers milking their cows or

Google, Yahoo! and everyone is tracking you!

Big bad corporations everywhere are tracking your every activity online! Run for the hills!