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Category Archives: Marketing

Articles for search marketing and search professionals.

Adobe products are buggy. Bring on HTML 5!

I’m starting to think that Steve Jobs is right, mostly about reliability, security and performance of Adobe products. Maybe I’m just following his lead, but for the money I’ve spent on their product

Google’s Public DNS snaps up more of your browsing habits

Google recently added a Public DNS service. For a good definition of DNS, check our new wiki. In short: DNS is how your computer figures out where a web server is located when you type in any web address by your computer, meaning:

Tutorial on Top-Level-Domain Names, Cookies, and Privacy

Ever notice that when you sign into, oh, say, Gmail, you sign in at www.google.com? What’s up with that? The reasons are technical, but it should be noted that when more and more traffic goes through the same domain name, you should wonder why. Before I go off the nerd deep-end, if you don’t know […]

Yahoo Analytics Tracking Parameters: Whoops

A quick post regarding Yahoo! Analytics tracking parameters. Our conversion tracking software recently added support for Yahoo! Analytics tracking parameters, which, according to

Google sees 92% of “top” web traffic

I had to write after reading this article in the New York Times. In short, Google “sees” 92 percent of online traffic for the top 100 internet sites. Other big boys, Atlas (60%), Omniture, and Quantcast (54% – I assume combined) don’t even get

Automatically determining PageRank, or, unsigned integers in PHP

Market Ruler, LLC develops software for web marketers – and as such, I’m always on the lookout for new technologies to make life easier on the PPC and SEO crowd. I recently took the SEOMoz toolset for a spin, and in one of their tests, I saw that they automatically checked the Google PageRank of […]

Summary of “Advertising is Failing” on TechCrunch

Like hundreds of others, I have to respond to Eric Clemens Why Advertising Is Failing On The Internet article on TechCrunch because it appears to be linkbait or flamebait, or worse. What follows is a summary and discussion of his arguments, most of which seem to ignore the past 14 years of internet evolution.

Advertising is the Canary

This expression relates to the coal mining days when ventilation in coal mines was often insufficient, and mining was was a very dangerous and difficult task. Coal miners would bring a canary with them. Canaries tend to be sensitive to methane and carbon dioxide and so when the canary died

DKIM TXT Records in DNS exceeding 255 characters

Wow. It’s 2009, and apparently DNS can only support reading configuration file lines which are not greater than 255 characters. I received the following error

Monster should be burned at the stake for email practices

I used Monster three years ago, and they just don’t get it. As a quick comment on the service, it’s the “shotgun” effect of